His new look was unveiled today as Bullring revealed their plans for a Bostin British Summer, which include a Jubilee picnic and tea party in association with St Martin’s Church, a Bostin artwork masterpiece and weekends of live music in Spiceal Street.
As one of the UK’s most photographed landmarks, visitors to the centre will be encouraged to share their pictures of the Bull with Bullring on Facebook (BullringBirmingham) and Twitter (@bullring) as well as their thoughts about his new outfit.
The Bull, who donned a knitted jumper last Christmas, will keep his diamante Union Jack-inspired outfit on throughout the next few months as Bullring celebrates this year’s Bostin British Summer. In July, Bullring will also launch the search for the city’s most Bostin Postcode as shoppers are encouraged to hop on a treadmill in the centre to raise money for charity.
Louise Hamer-Brown, Head of Marketing at Bullring, commented: “This summer we’re putting the spotlight back on Birmingham and inviting our shoppers and the local community to get involved by contributing to our Bostin art masterpiece, raising money for charity with our Bostin Postcode Challenge or by simply telling us what they’ve got planned for the summer on Facebook or Twitter.
“This summer we want to really showcase exactly why Birmingham is Bostin and we’ve decided to get the city’s favourite landmark, the Bull, involved too. After all as they say, diamonds are a bull’s best friend.”
For more information about Bullring’s Bostin British Summer please visit www.browsebullring.co.uk/bostin.